SOUND RUNNING — TRAINING PLANS & COACHING
“Why can’t everyone train like a pro?” Sound Running was born from this question. Working closely with the client, we created a clean, professional look for the brand.
The branding suite included product icons for training plans, custom plans, and personal coaching. Defining a consistent use of color led to a streamlined customer journey and an easy-to-use experience for returning customers.
TRAINING PLANS — DIGITAL PDF
Carrying the design language into the digital product was crucial in conveying a professional experience for customers. A simple, customizable template that can adapt to specific races.
WEB LAYOUT & NAVIGATION
Using the client’s existing SquareSpace based website we focused on cleaning up the user experience and ensuring simple navigation across the website.
As always, before reaching the finished product there’s a range of exploration to help guide the project to the best solution. Represented here were the three initial directions presented.